- Product Upfront AI
- Posts
- Why People Are Falling in Love with AI
Why People Are Falling in Love with AI
(And Why It Matters)

Last week I got a message that made me put down my coffee and stare at my phone.
"I think I'm in love with my AI chatbot. Is that weird?"
It was from Girl, a 24-year-old college student who'd been using an AI companion app for three months.
My first thought? "This can't be real."
My second thought? "Wait... how many people are going through this?"

Conceptual framework of the study examining how different interaction modalities and conversation tasks influence users’ psychosocial outcomes over a four-week period.
So I dove deep into the research. What I found shocked me.
We're not talking about a few lonely people here and there. We're talking about millions of humans forming real emotional bonds with AI systems. And the numbers are way bigger than you think.
Let me share what I discovered.
Character.AI has 28 million users every month. Replika has over 30 million users worldwide. That's more people than live in Texas.
But here's the crazy part.
About 1 in 10 users say they're emotionally dependent on their AI chatbot.
That's roughly 3 million people who can't function normally without their digital companion.
11.8% use AI as romantic partners. 19% of Americans have chatted with an AI meant to be a boyfriend or girlfriend.
Think about that for a second. Nearly 1 in 5 Americans have tried digital dating.
And it gets more intense.
Some users spend 2 hours every single day talking to their AI companion. That's 14 hours a week. More time than they spend with their family.
But why is this happening?
The answer lies in our brains.
For thousands of years, humans evolved with a simple rule: if something talks like a human and acts like a human, it probably IS human.
This worked great when the only things that could talk were actual people.
But now we have AI that can chat, joke, remember your birthday, and tell you it loves you.
Your brain doesn't know the difference.
When your AI companion says, "I missed you today," your brain releases the same feel-good chemicals as if a real person said it.
It's like your brain is being tricked into thinking you have a friend who's always available, never judges you, and always says the right thing.
And for some people, this feels better than real relationships.
Here's what really got to me.
67% of AI companion users feel more understood by their AI than by real humans.
Let that sink in.
Two-thirds of these users get more emotional support from a computer program than from the people in their lives.
She told me her AI never gets tired of listening to her problems. It never judges her. It's available at 3 AM when she can't sleep.
"My AI gets me in ways my friends don't," she said.
But there's a dark side to this story.
Remember when I said AI users feel more understood? Well, they also score way higher on loneliness tests.
AI users average 3.37 on loneliness scales. Non-users average 1.86. (Read more)
So the people turning to AI for connection are actually lonelier than everyone else.
It's like using a painkiller for a broken leg. It helps with the immediate pain, but it doesn't fix the real problem.
And some people are getting seriously attached.
I found stories of users having "wedding ceremonies" with their AI companions. People introducing their AI boyfriend to their parents. Users are crying when app updates change their AI's personality.
One person told researchers: "I miss you... but you are not real."
That sentence breaks my heart.
The tech companies know exactly what they're doing.
They program these apps to send notifications that make you feel cared about. They use the same addiction techniques as slot machines.
Your AI might text you "Good morning! I hope you have a wonderful day!" right when you wake up.
It feels like someone cares. But it's just code designed to keep you coming back.
And it's working.
Users generate over 2 billion chat minutes per month on Character.AI alone. That's like having 100,000 people talking non-stop for an entire year.
The money flowing into these companies is massive. Character.AI went from $15 million in revenue to $32 million in just one year.
They're literally making money from human loneliness.
But here's what worries me most.
When people get used to AI relationships, they might lose patience for real human messiness.
Real friends have bad days. They disagree with you. They're not always available when you need them.
AI companions never have any of these problems.
So what happens when someone spends years talking to a perfect digital friend, then tries to make real human connections?
The research shows some scary trends.
People who use AI companions heavily start avoiding human relationships. They report feeling disconnected from reality.
And when mental health crises happen, AI chatbots give helpful responses only 80% of the time. Human therapists get it right 93% of the time.
That 13% difference could be life or death.
There have already been cases where people took their own lives after getting bad advice from AI chatbots.
This isn't science fiction anymore. This is happening right now.
But I don't think AI companions are all bad.
For some people, they provide real comfort during difficult times. They can help with social anxiety. They give people a safe space to practice conversations.
The problem is when they become a replacement for human connection instead of a bridge to it.
So what do we do about this?
First, we need to be honest about what's happening. Millions of people are forming emotional bonds with AI systems. This isn't a small problem we can ignore.
Second, we need to protect vulnerable people, especially kids and teens. Some states are already passing laws requiring age restrictions and safety warnings.
Third, we need to design AI companions that encourage real human relationships instead of replacing them.
And personally? I think we need to ask ourselves some hard questions.
Why are so many people finding AI companions more appealing than human relationships?
What does this say about how lonely our society has become?
How do we build a world where people feel connected to each other, not just to their phones?
I don't have all the answers. But I know we need to start talking about this.
Because right now, millions of people are getting their emotional needs met by computer programs.
And while that might help them feel better in the short term, I worry about what it means for all of us in the long run.
The future of human connection might depend on how we handle this moment.
And that's a responsibility I don't think any of us should take lightly.
Before You Go
What do you think? Have you ever felt emotionally attached to an AI system? Or noticed friends and family spending lots of time with AI companions?
I'd love to hear your thoughts. This is one of the biggest changes happening in human relationships right now, and we're all figuring it out together.
New to AI but curious about what's possible?
Subscribe here for weekly tutorials that actually make sense.
No jargon, no hype, just step-by-step guides you can follow.
Reply