Stop creating content daily (batch it monthly instead)

Welcome,

Last Saturday, I did something that felt borderline illegal.

I sat down at 9 am with one cup of coffee and my laptop. By 11 am, I had 30 days of content scheduled across LinkedIn, Twitter, email, and Instagram.

Not templates. Not outlines. Actual, ready-to-publish content.

Here's what made it possible: I stopped trying to create 30 original ideas from scratch.

Instead, I took one solid piece of content I'd already written (a blog post about AI automation mistakes) and used Claude to intelligently repurpose it into 25 different pieces across multiple platforms.

Same core ideas. Different formats. Different angles. Different depths.

By 11:05 am, everything was in my content calendar. By 11:10 am, it was auto-scheduled to publish throughout January.

Total active work time: 2 hours and 3 minutes.

Now here's the part that surprised me: The repurposed content is performing better than my "original" daily posts ever did.

Why? Because I'm not rushing to create something new every day. I'm taking one strong idea and making sure it reaches people in the format they actually consume.

LinkedIn people get the professional deep-dive. Twitter people get the punchy thread. Email subscribers get the expanded version with examples.

Same idea. Maximum reach. Minimum effort.

And the numbers back this up: 82% of marketers who repurpose content see measurable performance improvement. This isn't a hack. It's what professionals do at scale.

The Reality Check: What You're Actually Building

Let's be brutally honest about what this system does and doesn't do.

What you WILL create:

• 25-30 pieces of content from one strong source piece

• Platform-optimised variations (LinkedIn, Twitter, email, Instagram)

• Different angles and depths from the same core idea

• A month's worth of scheduled, ready-to-publish content

What you WON'T create:

• 30 unique, brand-new ideas

• Viral content on demand (no system guarantees that)

• Content that requires zero editing

• Graphics or video thumbnails (you'll need design tools for that)

The truth: You're not cutting corners. You're using the exact system that agencies and professional creators use to manage multiple accounts.

One blog post can legitimately become:

• 5 LinkedIn posts (different angles)

• 3 Twitter threads (different depths)

• 2 email newsletters (different CTAs)

• 2 Instagram carousels (visual breakdowns)

• 1 expanded blog version

That's 13 pieces from ONE idea. Do this 3x per month with different source content, and you've got 39 pieces. Add 5-7 timely posts manually, and you're at 45+ pieces.

Active work time: 2 hours for the entire month.

The 15-Minute Setup (Your Foundation)

Before you batch-create anything, you need a reusable system. Do this once, use it forever.

Step 1: Set Up Claude Projects

Option A: Free (claude.ai web)

• Completely free

• Slightly slower workflow

• Good for getting started

Option B: Claude Pro ($20/month)

• Access to Projects feature (reusable instructions)

• Faster processing

• Recommended if you're serious about content

If using Claude Pro, create a new Project called "Content Repurposing Hub."

Set your Project Instructions (copy-paste this):

You are my personal content strategist and copywriter.

When I give you my original content:

1. NEVER create content from scratch or scrape the internet
2. ALWAYS use ONLY my original content and ideas
3. ALWAYS maintain my voice: [describe your tone - e.g., "conversational, practical, no corporate jargon"]

Platform guidelines:
- LinkedIn: Professional, 250-300 words, insight-driven
- Twitter: Punchy, under 280 characters, conversational
- Email: Clear CTA, benefit-focused, warm tone
- Instagram: Visual-first, hook in first 2 words, max 150 words

For repurposing: Extract core ideas and adapt them. Don't just rewrite.

This becomes your reusable system. Next month takes half the time because this setup is done.

Step 2: Create Your Content Calendar (Google Sheets)

Open Google Sheets. Create this structure:

This is your single source of truth for the entire month.

Time investment: 15 minutes, one time.

The 2-Hour Content Blitz (The Actual System)

Alright, here's the workflow I used last Saturday.

Hour 1: Strategy + Batch Generation (60 minutes)

Minutes 0-20: Generate Your Content Calendar

Go to Claude and paste this prompt:

Build a 30-day content calendar for [YOUR PLATFORM] in the [YOUR NICHE] space.

Include:
- 3 themes per week (education, proof, engagement)
- Vary post types (text, carousel, thread, long-form)
- Each idea should solve a pain point or spark conversation
- Target audience: [describe them]

Format as table: Date | Topic | Platform | Format | Angle

Claude generates a structured month in 3-4 minutes.

Minutes 20-25: Pick Your "Hero Content"

From the calendar, identify ONE piece you've already created that you'll repurpose. Pick something:

• You've already written (blog post, newsletter, transcript)

• That addresses a core pain point

• That's evergreen (stays relevant long-term)

For me: "5 AI Agent Mistakes That Cost Me $500 in API Credits"

Minutes 25-85: Batch Content Generation (The Magic)

Here's the key: You're not creating content sequentially. You're generating multiple formats simultaneously.

Upload your hero content to Claude, then submit these prompts in parallel (don't wait for responses):

Prompt 1 - LinkedIn Authority Posts:

Turn my [blog post] into 5 LinkedIn posts that build authority.

For each post:
- Open with personal insight or bold opinion
- Include 2-3 specific examples from my content
- End with reflection question
- 250-300 words
- Tone: confident, human, not salesy

Return as numbered posts, ready to publish.

Prompt 2 - Twitter Threads:

Create 3 Twitter threads from my content, each with different angle:

Thread 1 (Education): Teaching one core concept
Thread 2 (Proof): Results/outcomes
Thread 3 (Story): Narrative or journey

Each thread: 7-10 tweets
- Hook: Curiosity-driven first tweet
- Body: Short, punchy, specific examples
- CTA: Final tweet asking for engagement

Use my exact words/data, don't make up examples.

Prompt 3 - Email Newsletters:

Create 2 email variations from my content:

Email 1 (Educational Deep-dive):
- Subject line (under 50 characters)
- Hook: Relatable problem (2-3 sentences)
- Body: 3 sections explaining concept (100 words each)
- CTA: Specific action

Email 2 (Story-driven):
- Subject line with curiosity/emotion
- Open with personal story
- Core idea: How it changed my approach
- Application: How they can use it
- CTA: Same as Email 1

Tone: Warm, helpful, not pushy.

Prompt 4 - Instagram Carousels:

Create 3 carousel sets from my content:

For each carousel:
- Slide 1: Hook that stops the scroll
- Slides 2-5: One takeaway per slide
- Slide 6: Save/share/DM prompt
- Caption: 100-150 words, casual Instagram tone

Each carousel = standalone idea.

The secret: Submit all prompts in sequence without waiting. While Claude generates Set 1, you're already submitting Set 2. You'll have 15-20 variations generating in parallel.

This is how you compress 15 hours of work into 60 minutes.

Hour 2: Organisation + Scheduling (60 minutes)

Quick Review + Personalisation

As Claude outputs arrive, do a quick scan (not a deep edit):

For each piece (60 seconds max):

• Check factual accuracy

• Add 1-2 personality touches (emoji, personal anecdote)

• Ensure it sounds like YOU, not a robot

• Verify platform requirements (character limits, hashtags)

Don't perfect every piece. 80% quality across 30 pieces beats 100% quality on 5 pieces.

Example edits I made:

• LinkedIn Post 1: Added one emoji and a personal question ✓

• Twitter Thread 1: Verified stats came from my original content ✓

• Email 1: Added intro story about my $47 mistake ✓

• Carousel 1: Looked good as-is ✓

Add Everything to Calendar

Copy each piece into your Google Sheets calendar:

• Date it goes live

• Platform

• Paste full draft in "Draft" column

• Status: "Ready to Publish"

Batch Schedule

Use Zapier (free tier) or Make to auto-schedule:

Zapier Setup (100 free tasks/month):

1. Create Zap: "When Google Sheet row updated → Post to Platform"

2. Connect the Google Sheets calendar

3. Add social platforms (LinkedIn, Twitter, etc.)

4. Test with one post

Or manually publish: 2-3 posts per day = 5 minutes daily. Automation saves time but isn't essential.

A few additional resources for you

1. Mastering AI Content Creation

2. Guide to AI Content Creation Workflow

3. Claude AI Setup For Content Creation

4. Top 25 Claude Prompts for Content Creation

5. Free AI Content Creation Tools

If you're still creating content daily from scratch, grinding every morning to figure out "what to post today," this Sunday will change that.

Not subscribed yet? Hit the button below.

Know someone spending 2 hours a day on content when they could spend 2 hours a month? Share this with them. They'll thank you when they get their time back.