🎬 AI just did my job better than me (and I'm not okay)

Hey friend,

So last Tuesday, I did something that honestly made me question reality for a solid 20 minutes.

I took my 2,000-word newsletter about AI agents, you know, the one I spent like 6 hours writing, editing, and obsessing over and turned it into 20+ different videos.

Not one video. Not "a few clips."

Fully edited. Ready-to-post. Videos.

Total time: 2 hours. Including coffee breaks and existential crises about whether I'm cheating at content creation.

(Spoiler: I'm not. But we'll get to that.)

Want to know the part that really messed with my head?

Most of them were actually... good?

Like, better than the videos I used to spend entire weekends making. Better hooks. Better pacing. Better everything.

And I'm sitting there thinking: "Wait, have I been wasting my life manually editing videos like some kind of medieval peasant?"

The answer, unfortunately, is yes.

Let me show you what happened...

🤯 The Moment Everything Changed

Okay, context:

I'd just published this killer newsletter about AI agents. Hit send to 500+ people. Felt great about myself. Poured a celebratory coffee.

Then I opened Instagram.

Crickets.

Opened TikTok.

Tumbleweeds.

Checked YouTube.

Basically a ghost town.

Because here's the thing nobody warned me about when I started this whole "content creator" journey:

Your brilliant writing is completely invisible on social platforms.

Instagram doesn't care about your carefully crafted prose. TikTok doesn't reward your clever wordplay. YouTube Shorts doesn't give a damn about your narrative structure.

They want video. Specifically, a short, snappy, thumb-stopping video that makes people go "wait, what?" in the first 2 seconds.

And I had... zero of that.

Because making videos is hard, right?

Time-consuming. Expensive. Requires actual skills I don't have.

At least that's what I thought until I stumbled into this AI tool that basically said:

"Hey, give me your blog post. I'll make you 20 videos. Go take a nap or something."

(I did not take a nap. I watched it work like a kid watching a magician pull rabbits out of hats.)

🎯 Why This Changes Everything (And I Don't Say That Lightly)

Look, I know what you're thinking.

"Great, another AI tool that creates mediocre content nobody actually watches."

I thought the same thing!

But here's what I didn't understand until I actually tried it:

The bottleneck for most creators isn't ideas. It's execution at scale.

Let me paint you a picture:

You write one newsletter. It reaches your email list. Maybe 10,000 people if you're doing well.

Great! But also... that's it. That's where it stops.

Because turning that newsletter into social content means:

• Writing different scripts for each platform

• Figuring out what parts will work as standalone videos

• Actually making the videos (editing, voiceover, music, captions, export, upload)

• Testing different versions to see what works

• Oh, and maybe translating for international audiences?

I'm reaching more people with these "AI-generated" videos than I ever did with my "authentic handcrafted" content.

And I'm having an existential crisis about what that means.

(But also making peace with it because my ideas are reaching 10x more people, so... mission accomplished?)

📝 Step 1: Turn Your Blog Into 10 Video Scripts (Without Losing Your Mind)

Alright, enough philosophy. Let's actually do this.

First step: Turn your writing into video scripts.

"But I don't know how to write for video!"

Yeah, neither do I. That's why the AI does it.

Here's exactly how it works:

The Setup (5 minutes):

I opened InVideo. (Could've used Kapwing or Pictory or honestly ChatGPT, but InVideo was already open because I'm lazy about closing tabs.)

Pasted my entire newsletter into the prompt box.

Typed: "Create 10 TikTok scripts from this. Make them funny and aimed at people who are curious about AI but intimidated by it. Each video should be 30-45 seconds."

Hit enter.

Went to make coffee.

What Happened While I Was Gone:

The AI read my 2,000-word newsletter.

Identified 10 different angles I could take.

Created 10 completely unique scripts, each with:

• A hook designed to stop people from scrolling

• 3-4 key points (because attention spans are dead)

• A clear CTA at the end

• Specific visual suggestions

All formatted for vertical video.

Total time: Like 3 minutes (the AI works fast when it's not having an existential crisis like the rest of us)

My reaction: "Wait, these are... actually good?"

🎨 Step 2: Turn Scripts Into Actual Videos (The Part Where I Felt Like a Wizard)

Okay, so now you've got scripts.

Cool. But scripts aren't videos.

This is usually where I'd panic and spend 6 hours in video editing software trying to figure out how keyframes work.

Not anymore.

Here's what I did instead:

The Process (Genuinely Stupid Simple):

1. Stayed in the same tool (InVideo, in my case)

2. Clicked "Generate Video" for each script

3. Selected my preferences:

   • Video style: "Modern and clean" (because I have no personality when it comes to aesthetics)

   • Voiceover: "Professional but friendly" (aka not a robot, but also not a used car salesman)

   • Music: "Upbeat but not annoying" (this is harder than it sounds)

   • Format: Vertical for Reels/TikTok/Shorts

4. Hit generate

5. Went back to scrolling Twitter while the AI did its thing

What the AI Did (Without Me):

• Found relevant stock footage (somehow always perfect for what I was saying?)

• Generated a voiceover (in a voice that doesn't make me cringe)

• Added captions (because 85% of people watch without sound, apparently)

• Timed everything to the script

• Added transitions and music

• Exported in the right format

Time per video: 5-7 minutes (mostly just the AI rendering)

My emotional state: Somewhere between "this is amazing" and "am I even needed anymore?"

(The answer is yes, because the AI still needs me to have the actual ideas. But it's a fair question.)

🧪 Step 3: Create 5 Versions of Everything

Okay, here's where it gets strategic.

You know what separates viral videos from "why did I even bother" videos?

Testing.

But here's the problem: Creating 5 different versions of the same video to A/B test used to take DAYS.

Now it takes like 10 minutes.

You don't know what's going to work.

I don't know what's going to work.

The "experts" don't know what's going to work.

The algorithm is basically a chaos engine that rewards randomness.

So your options are:

1. Make one version, post it, pray to the algorithm gods

2. Make multiple versions, post them all, let data decide

Guess which one actually works?

Here's what I did:

Took one of my scripts and created 5 versions, each changing ONE thing:

Version 1: Hook: "I built 100 AI agents. Here's what everyone gets wrong."

Version 2: Hook: "This boring AI agent makes $2,500/month. Yours probably makes $0."

Version 3: Hook: "Everyone's building the wrong AI agents. Here's why."

Version 4: Hook: "Want to make money with AI agents? Stop building what people say you should."

Version 5: Hook: "Unpopular opinion: Your AI agent is solving the wrong problem."

Everything else stayed the same. Same script. Same visuals. Same music.

Just the hook changed.

🌍 Step 4: Translate Into Languages You Don't Speak (Because Why Not?)

85% of TikTok users don't speak English.

Let that sink in.

You know what I was doing? Posting exclusively in English and wondering why my "viral content strategy" was capped at 100K views.

Meanwhile, Spanish-speaking TikTok? Billions of views up for grabs.

Hindi-speaking YouTube Shorts? Same thing.

French Instagram? Massive.

And I was just... ignoring all of that because "translation is hard."

Except it's not hard anymore.

Here's what I did (and I'm still processing how easy this was):

The Process:

1. Took my best-performing English video (the 156K one)

2. Uploaded it to HeyGen (could've used Vitra.ai or BlipCut, whatever)

3. Selected: Spanish, French, Hindi

4. Clicked "Generate"

5. Went to make another coffee (I drink too much coffee)

What the AI Did:

• Translated the script

• Generated new voiceover IN THOSE LANGUAGES

• Kept my voice (this is the freaky part—it sounds like me speaking Spanish, even though I don't speak Spanish)

• Synced the lip movements (if I was on camera, which I wasn't, but still impressive)

• Added subtitles in the target language

Time: 15 minutes total (for all 3 languages)

🛠️ The Actual Tools I Use (No Affiliate BS, Just Real Recommendations)

Alright, you're probably wondering: "What tools do I actually need for this?"

Fair question.

Here's my real stack (not the "sponsored by" version, the "this is what's actually open on my computer" version):

For Blog → Scripts → Videos:

• InVideo (this is my main tool)

• Cost: Free tier handles most of what I do

• Why I like it: Does everything in one place, doesn't crash constantly

• What annoys me: Watermark on free tier (but honestly, who cares)

For Quick Edits & Scheduling:

• Kapwing

• Cost: Free tier works great

• Why I use it: Fast, browser-based, doesn't require me to download anything

• What I wish was better: Render times can be slow during peak hours

For Translation & Dubbing:

• HeyGen

• Cost: Free for videos under 5 minutes (which is all of them)

• Why it's wild: Voice cloning is genuinely impressive/scary

• Limitation: Free tier is limited to 1 minute of credit (so I spread videos across different accounts like a sneaky bastard)

For Splitting Long Videos Into Shorts:

• Short.AI

• Cost: Free tier gives you 5 shorts/month

• Why it's useful: Takes my long YouTube videos and auto-creates clips

• Wish list: More free credits (I'm cheap, sue me)

For Thumbnails:

• Canva

• Cost: Free (I refuse to pay for Canva Pro out of principle)

• Why: It's Canva. Everyone uses Canva. You already know this.

Total monthly cost if you're cheap like me: $0

Total monthly cost if you actually pay for things: ~$100 for pro versions of everything

Value of time saved: Honestly? If I value my time at $50/hour, this saves me like $2,000/month minimum.

(Which I then spend on coffee and existential dread, but that's beside the point.)

Look, I need to address the elephant in the room.

"Isn't AI-generated content lazy?"

"Aren't you just churning out soulless content?"

"What about authenticity?"

I've been asking myself these questions for weeks.

Here's what I've landed on:

Your ideas deserve to reach more people.

That's it. That's the whole argument.

If you've got valuable knowledge trapped in blog posts that only 10% of your audience will actually read...

If you're spending 40 hours creating content that could be repurposed into 400 pieces...

If you're ignoring 85% of potential global audience because "translation is hard"...

You're not being authentic. You're being inefficient.

And here's the thing: AI isn't replacing your creativity.

It's multiplying your reach.

You're still the one with:

• The ideas

• The insights

• The unique perspective

• The ability to connect dots nobody else sees

AI just helps you package that for:

• Every platform (TikTok, Instagram, YouTube)

• Every format (long-form, short-form, micro-content)

• Every audience (English, Spanish, Hindi, French)

You know what's actually lazy?

Writing something brilliant and then letting it die in an email inbox because you couldn't be bothered to adapt it for other platforms.

(Okay, rant over. I just have feelings about this.)

One Last Thing….

Have you tried any AI video tools yet?

Reply and tell me:

• What worked (I'm collecting wins)

• What was a complete disaster (I'm collecting horror stories)

• What you're scared of trying (I'll tell you if the fear is justified)

I'm genuinely curious what's stopping people from doing this.

Because from where I'm sitting, the barrier to entry is basically zero.

You have the content. You have the ideas. The tools are free (or cheap).

So... what's the holdup?

(Hit reply. I actually read these. It's one of my weirder habits.)

P.S. - If you actually make videos from this, tag me. I want to see what you create. And if it goes viral, I'm taking partial credit. (Kidding. Mostly.)